A Retailer’s Guide To Frugal In-Store Promotions: How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te
Product DescriptionRetailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer’s Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson’s nearly three decades experience as founder and manager of [...] ...


